Case Study
Business Management & Training Company


Background
The main aim of the business is to improve clients’ staffs effectiveness through process driven training. It has a wide cross section of clients in both private and public sectors.

The Business Opportunity
Aardvark Business Management needed to enhance their communications with existing clients which would lead to improved product/services and hopefully repeat purchases. They needed to improve their marketing and selling of TRIM courses to prospective customers and clients as well existing clients. They also wanted the ability to expand through the development of their Trainers and to do this online.

The Strategy
The company decided to implement new technologies and improve their website in order to gain substantive business benefits. The company felt this was the most cost effective and efficient way of attracting new customers and encouraging existing customers discover more about the company and what it had to offer.

The Solution 
The company employed a web developer and introduced a number of additional aspects to their website. These included:

• Online booking facility for ‘Open programme’
• Created a chat room for clients
• Created a database to facilitate the online booking
• Created a regular two-way communication with all the key people throughout their CRM system
• Created a company intranet for the use and development of Trainers

The Success
The company has noticed a marked improvement in communications and enhanced perception of TRIM. They have had a number of new enquiries and bookings.
The Future

The company is constantly looking to improve their business processes using both their website and traditional marketing tools. The web site is constantly evolving and they are forming useful business partnerships with other companies who can offer additional products to the TRIM range.